The Problem
The legacy website was slow, not mobile-optimized, and failed to communicate the company's premium services. As a result, bounce rates were high and local inquiries were stagnant.
Case Study
TRA World: Inquiry Growth & Speed Optimization
How a strategic redesign and technical cleanup transformed a legacy business website into a high-converting asset.
The Approach
We mapped the user journey and identified critical drop-off points. The strategy focused on stripping away fluff, clarifying the value proposition, and creating frictionless CTA paths.
The Execution
1
Technical Cleanup
Removed bloated scripts, optimized images, and moved font loading to preconnect strategies.
2
UX Redesign
Rebuilt service pages with a clear visual hierarchy and mobile-first touch spacing.
3
SEO Foundation
Injected local schema markup and optimized meta structures for Barmer regional search.
The Outcome
+30% increase in local inquiries within the first 60 days of launch.
Performance
40% faster load speed recorded on mobile devices, passing Core Web Vitals.
Performance Snapshot (Post-Optimization)
LCP
1.2s
● Good
CLS
0.02
● Good
TTFB
0.3s
● Good